About

Red Bike and Green Mission:

Red, Bike and Green is a Black community-building collective that works to enhance the physical, mental, economic and environmental health of Black communities by creating and promoting a relevant and sustainable Black bike culture.

RBG History:

Founded in the fall of 2007 by Jenna Burton, Red, Bike and Green (RBG) started as a small group of Black urban cyclists in Oakland, Ca. After notifying a few friends of her dream to create a Black cyclists group, Jenna Burton soon drafted the 3 Point Plan, giving this cycling group a deep social purpose. After several rides for over a year, Jenna and the group felt it was imperative to outreach and organize and make the prospects of RBG a reality. RBG officially launched in early 2010.

In 2011 an original Oakland RBG member relocated to Chicago, IL and launched the RBG-Chicago chapter.

In 2012 two bike enthusiasts (zahra alabanza & Hamza Sani)  in Atlanta proposed starting a RBG-Atlanta. The time was right and RBG-Atlanta hosted its inaugural ride in April 2012.

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Red, Bike and Green 3 Point Plan:

  • HEALTH

    Black folks have the highest prevalence rates for many chronic diseases, largely due to lack of healthy foods and exercise. Biking is an intergenerational form of recreation where we can improve physical health as well as improve our mental and communal health while enjoying the company of our people.

  • ECONOMICS

    (1) As Black folks we experience many economic hardships. Riding bicycles instead of driving cars saves us valuable money that we can use towards our present realities and bright futures.

    (2) Red, Bike and Green promotes the patronage of Black business. Advertising and partnering with Black businesses on our rides is our strategy to support and praise the important services that sustain our community.

  • ENVIRONMENT

    Black communities bear the brunt of too many environmental injustices (e.g. asthma due to high prevalence of carcinogens). Biking provides us the power to reduce the carcinogens we produce as we continue advocating against environmental racism at institutional levels.

RBG-ATL IMPACT 2012-2021

  • Ridership: 6000+ Black folks on bikes

  • Number of Rides: 500+ rides throughout Atlanta

  • Black Business RBG-ATL Supported: 2000+ Black business supported

RBG-ATL

Red, Bike and Green-Atlanta (RBG-ATL) stands as a resource intentionally working to expand and mobilize an inclusive, intergenerational, and diverse black bike community. RBG Atlanta takes ownership of transforming the physical and mental wellness, economic sustainability and environmental wellness of its own communities.

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